In marketing, a blue ocean is when a brand launches a product so new and so special that it has no competition yet. That seems to be the case for Wend Wax, a maker of bicycle drivetrain lubricants that also lets you color the chain in any shade you like, or even several at once. Pay attention, because this could be a trend that takes off in a matter of months.
Wend Wax, lubricate and paint your chain any color you want
After 2 years of research and development, Wend Wax has managed to bring a unique product to market: wax bars that let you fully coat the chain of your road, gravel or mountain bike. The wax ensures the lubricant reduces chain friction without the annoying drips of other products. This guarantees total protection and much smoother running.
But beyond doing its functional job superbly, Wend Wax waxes let you add color to your chain. Every time you lube it you can show off a different color, or even combine several at once.
The manufacturer’s website lists their full range, from the wax bars themselves at around €9 to complete cleaning and lubrication kits at around €33.
Right now, colored chains painted with Wend Wax are causing a real stir on social media, and everyone who sees one of these chains wants to paint their own.
You can also buy it online at Bikefactors.com
